Heartfelt is a social enterprise based in rural Makapanstad, NW Province. Founded by Julie Hadley and Martha Letsoalo in 2006, the organisation currently provides employment to 15 women in this impoverished community, and supplies its handmade products to a growing number of national and international clients.
In 2010 the potential and unique business philosophy of Heartfelt captured the attention of the team at Legends, who provided mentorship, training and market access opportunities to Heartfelt as it sought to extend its reach and expand into other communities. With the support of Legends, Heartfelt increased turnover by almost 50% and they employed several new staff members.
Being part of the Legends programme totally changed the way in which we run our business. It gave us the valuable tools necessary to grow our business in areas that we had not focussed on in the past, due to lack of knowledge.
Julie Hadley, co-founder Heartfelt.